CREATIVE DIRECTION · VIDEO · PHOTOGRAPHY

Estadio Movistar por LALIGA

A tour through Málaga, A Coruña and Santander, bringing the camera closer to the game.

Nacho Monreal high-fives a child at the Málaga activation.

Three moments from one tour.

Estadio Movistar por LALIGA — Málaga · Store activation
Estadio Movistar por LALIGA — Santander · Fan Zone
Estadio Movistar por LALIGA — Santander · Store activation

One tour. One visual direction.

OrtegaProds developed the creative approach and coordinated the audiovisual production: video and photography crews, travel between cities, shoot preparation and post-production. Different locations and schedules, connected by a consistent visual direction.

TOUR
3 cities
ACTIVATIONS
Fan Zones + stores
COVERAGE
Video + photography
SELECTED WORK
3 tour films

Production starts before the journey.

Creative development, crew and travel coordination, and preparation for every shoot. Each stop had its own plan, guided by a consistent audiovisual direction.

The brand, closer to its fans.

Fan Zones, autograph sessions and player meet-and-greets at Movistar stores. The coverage follows the people: the games, the glances, the photos and the spontaneous reactions of those taking part.

The rhythm of the tour, on screen.

Fast-paced editing, transitions shaped around the action, and edited photography. Social content that captures the energy of the Fan Zones and the personal encounters in store.

The experience, in photographs.

A young participant jumps to kick the ball beside Pedro Munitis at the Santander fan zone.
Two Málaga players sign autographs for a fan at the Movistar store.
Nacho Monreal high-fives a child at the Málaga activation.
A Racing player greets a girl during the signing at Movistar Santander.
Pedro Munitis warmly greets an older fan in Santander.

View the 10 LALIGA · Movistar photographs

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